Client Need
An early stage technology company developed a novel biomarker to track and manage respiratory conditions. They were seeking an appropriate use-case for the biomarker
Project Objectives
- Define a unique value proposition for the novel biomarker.
- To create a scalable and easy to adopt use-case for a respiratory novel biomarker
Our Approach
Assessed the market need: We used our proprietary framework to assess respiratory clinical areas and conducted a landscaping exercise to study the respiratory market, trends and players
Analyzed for a white-space in the market: Equipped with deep industry knowledge and expert insights, we developed use cases that solved for a real unmet need in the market
Building a successful use-case and roadmap: We pressure tested all the use case options through a business, technology, regulatory, financial and legal lens to come up with the strongest use-case and then developed a roadmap that detailed all major milestones to build / launch the product with a focus on making the company financially viable in the first two years of business
