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Decimal partners with health systems to navigate healthcare complexity and implement digital solutions that enhance care, streamline operations, and boost financial performance. We develop tailored strategies, identify solutions, and provide implementation support. Focused on value-based care, we help organizations use digital tools to improve quality, engage patients, and optimize delivery. With a proven record of results, Decimal drives healthcare forward through strategic digital innovation.

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Power digital health innovation with Constellation.OS, your tailored innovation operating system. Built to connect healthcare providers, innovators, and buyers in your specialty, Constellation.OS gives you a branded private community with powerful tools to manage startup accelerators, challenge competitions, group purchasing, and more, driving collaboration and digital health solution adoption for your stakeholders.

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Providing market launch strategy of a digital health technology for a pharmaceutical company

Case study
A multinational pharmaceutical partnered with Decimal.health to develop a US market-entry strategy for the launch of a digital therapeutic.
CAPABILITIES
Strategy, Go-to-market
INDUSTRY
Psychiatry
CLIENT
Pharma

AT GLANCE

The Story

A leading pharmaceutical company was close to the launch of a digital therapeutic (DTx). Given there are no proven track records or recipes for launching digital assets, the company faced several uncertainties on how to educate the field about this asset.

The Ask

The client tasked Decimal.health to help them position the asset in the field. Their primary objective was to determine the most effective medical narrative and identify the target audience to ensure that their solution addresses clinical gaps and seamlessly integrates into existing workflows.

THE APPROACH

To begin, we pinpointed the primary clinical problems addressed by the solution, determined the clinical care services it's best suited for, and identified its ideal placement within the workflow and treatment algorithms.

Crucial to understand in that regard is that digital health launches require fundamentally different interactions with healthcare providers and health systems compared to drug asset launches. Within health systems, diverse stakeholders are involved in the adoption of digital health, encompassing both clinical and leadership perspectives. Several of these stakeholders differ from those who play a role in the adoption of drug assets. We therefore created an overview of both the clinical and leadership stakeholders to approach.

IXH Website (11)

Afterward, we conducted a structured evaluation to compare and rank geographical areas to focus on during the DTx launch. Additionally, we determined the types of settings to target and identified the clinical and digital Key Opinion Leaders (KOLs) to engage with.

RESULTS

The client successfully empowered their field team and initiated the digital therapeutic launch by providing them with a concrete target list and key messages to effectively educate the field and stimulate the adoption of their digital therapeutic.

Key Highlight:

  • 8 Geographical focus areas
  • 7 Clinical and leadership personas
  • 51 Key opinion leaders to engage with

THE TEAM

Ann Stadjuhar
ANN STADJUHAR PARTNER, GROWTH PRACTICE
Sarah Boone
SARAH BOONE ASSOCIATE PARTNER, STRATEGY PRACTICE

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