To identify an ideal route to market, we initially created a journey map of Parkinson’s disease and identified stages of Parkinson’s where the wearable provided the highest utility. Afterward, we determined the ideal target users and care settings for this digital MedTech company. Some options included health systems, clinics, medical device companies, and pharma companies.

Following the market analysis, we interviewed expert stakeholders to determine the need for the product, the feasibility of launch in the applicable care setting, and the likelihood of reaching client goals. With a thorough understanding of these factors, we were able to recommend an ideal use case and care setting that matched market and client needs.