
How We Assisted a Canadian Care Coordination Platform in Creating a US Market-Entry Strategy
Strategy, US Market Entry
AT GLANCE
The Story
The client has developed a highly configurable care coordination platform that incorporates a 360 longitudinal view of patients. The platform is capable of collecting and exchanging bidirectional data between EHRs.
The Ask
An international tech company requested Decimal.health's support to facilitate their expansion into the US market. Their objective was to secure US health system clients by Q4 2024, aligning with their investors' goal of reaching a $50M valuation.
THE APPROACH
Decimal.health followed a two-phase approach to identify, prioritize and validate opportunities for the client to enter the US healthcare market.
During the first phase, we identified and prioritized opportunities for the client to address the unmet needs of their key stakeholders while establishing a differentiating presence in their industry.
Our research revealed a crowded US market with numerous point solutions resembling the client's offering. However, there is a distinct opportunity to introduce a no-code care platform that caters to both administrative and clinical requirements for care coordination.
With a better grasp of the company's positioning, we chose the most practical route to market. Given entry barriers in direct health system partnerships, we recommended an indirect B2B sales approach and provided a roadmap for the client to follow.

THE RESULT
The client successfully utilized their no-code positioning to generate interest from potential B2B partners who were in need of care coordination capabilities, allowing them to outperform competitors thanks to the faster and more affordable builds.
THE TEAM

