Decimal Growth will assess a company’s go-to-market readiness with existing sales and marketing infrastructure. First step to activate clinical use cases identified in the strategy phase is to develop a value proposition framework for a messaging guide. Decimal Health growth team then tailors messaging for persona based buyers and builds out sales playbooks.
Decimal Growth will build a marketing program to meet the near-term growth objectives covering thought leadership, demand generation and sales enablement. This may include but not limited to, creating a thought leadership framework, persona based marketing campaigns, case studies, product briefs, conference schedule, webinar creations, website optimization assessment, social media calendars and sales pitch decks.
Decimal Growth partners with digital health companies to support sales execution. Depending on the maturity of the existing sales programs, Decimal Growth builds foundational CRM operations, trains sales teams, creates territory sales plans and advises on top-of-funnel and pipe management support.