Developing a Clinical Use Case & Product Strategy for a Connected Nebulizer and Companion App
Client Need An early stage technology company wanted to arrive at a high-impact beachhead use-case and go-to-market strategy for their connected nebulizer. They also wanted to develop patient and provider facing digital tools to accompany the connected nebulizer Project Objectives Develop a business strategy for...
Developing a Growth Strategy for a Sleep Apnea Company
Client Need An established medical device company in the Obstructive Sleep Apnea (OSA) wanted to exponentially increase the number of lives they serve Project Objectives Identify opportunities available for the client to achieve its desired growth and expansion within the next 2 years Identify the rate-limiting...
Defining a high-Impact Use-case for a Novel Digital Biomarker
Client Need An early stage technology company developed a novel biomarker to track and manage respiratory conditions. They were seeking an appropriate use-case for the biomarker Project Objectives Define a unique value proposition for the novel biomarker. To create a scalable and easy to adopt use-case for a...
Developing a Go-to-Market Strategy for a Digital Urology Monitoring Tool
Client Need An early-stage non-US. technology company developed a digital audible biomarker monitor urinary health conditions and wanted to take their product to market. Project Objectives Develop a high-impact clinical use-case and create a plan for expansion to other related use-cases. Create a product launch...